Lancia ex skyscraper
Lancia (Italian: [ˈlantʃa]) is an Italian automobile manufacturer founded in 1906 by Vincenzo Lancia as Lancia & C.. It became part of the Fiat Group in 1969; the current company, Lancia Automobiles, was established in 2007.
The company has a strong rally heritage and is noted for using letters of the Greek alphabet for its model names.
Lancia vehicles are no longer sold outside Italy, and comprise only the Ypsilon supermini range, as Fiat CEO Sergio Marchionneforeshadowed in January 2014.